Old is the New New

One afternoon in the summer of 2009, Lisa and her father, William, walked into the Lopez Island Historical Museum, a small building with an old fishing boat in front, nestled in the middle of Lopez Village. William absolutely did not want be there. He had spent quite a bit of time on Lopez as a child,…

Lopez, what’s your story?

Several years ago, the Chief Marketing Officer for a large software company in Redmond, WA called me in a panic. Her company’s reputation was in a tailspin. Her marketing materials were full of technical jargon. And, if customers told stories about her company over social media, they’d talk about the last time their computer crashed.…